Friday, 11 May 2012

The Modern Day Hamilton Watches


Hamilton watches have become very popular in the recent years. The Swatch Group Ltd presently owns the watch brand. The ones that are manufactured in the recent years no longer make use of the proprietary in house movements. The timepieces are made using movements that are made by the Swatch Group’s ETA.

In 1980s and 1990s, the brand started a promotional campaign, which resulted in the comeback of old Hamilton designs. The vintage styles were reappearing in the market. Hamilton actually had a portfolio of famous designs that were being manufactured in the years of 1920s, 1930s, 1940s and 1950s. The brand with a motive of resurgence just replicated the many of these old but original styles and designs like the Boulton, Ardmore, Piping Rock, Cabot, Wilshire, Spur and Hamilton Ventura of 1957. These reissued Hamilton watches integrate the contemporary quartz movement that are Swiss-made.

The watch brand in the year 2007 launched unique editions of Ventura for coinciding with fiftieth anniversary of an electric timepiece. In the American market, automatic and stainless steel quartz models were launched and in the Asian marketplace, rose and yellow gold plated modern Ventura versions were launched. In both the markets, the watches were launched with a production of more than 1,000 each.

Three years before in 2009, the watch company Hamilton launched 3 new models of Ventura for celebrating Elvis Presley’s 75th birthday. This man in Blue Hawaii was seen with a Ventura. The mechanical PVD version is just an upgraded design of Ventura.

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